About Us

Founded by Meredith KP in 2020, It’s All Me was born from personal experience, resilience, and a desire to create something meaningful. What started as a personal journey became a carefully crafted brand centered on one belief: that healthy hair and healthy skin deserve intentional care.

It’s All Me offers elevated hair and body care designed to nurture, strengthen, and support. Our vegan formulas are made without harsh chemicals and created with a standard of care that feels both gentle and luxurious. Every product is thoughtfully developed to bring together quality, simplicity, and results you can feel.

Our philosophy is simple. It is not just about growth, it is also about retention. We believe true care is about nourishing what you have, maintaining its health, and creating products that support long-term beauty from the roots to the skin.

As a mom-made brand, It’s All Me is deeply personal. It reflects love, intention, and the kind of care that considers the whole family. We are proud to create products that feel refined, trustworthy, and made for real life.

Healthy hair. Good skin. It’s All Me.